Profile Speciality Foods of Africa Ltd was established September 2002 as a food company to commercialize African indigenous natural resources, Preparing Baobab seeds for oil extraction. The sustainable commercialization of indigenous natural resources provides alternative income generating opportunities for rural producers and encourages them to protect their natural resources because they are able to make money from them. They also supply a range of handicrafts. Natural products are products derived from naturally occurring resources, harvested from the wild by rural producers. The harvesting of natural products adds diversity to the income of rural people, decreasing their reliance on the success and value of a single crop. It also provides work for those not engaged in farming, making use of their existing knowledge and skills, and harnessing their productive potential for the benefit of themselves and the environment. Fair trade practices ensure that they receive the full value of their labor, and command fair prices for their produce. They work in partnership with a Zimbabwean non-governmental organization, the Southern Alliance for Indigenous Resources (SAFIRE) SAFIRE main focus is on improving rural livelihoods through improved management and utilization of the natural resource base. Vision for Speciality is to be the leading producer and supplier of fairly traded, natural food products from Africa. While mission is to produce and supply high quality natural food products from Africa in accordance with principles of Fair Trade and environmental sustainability.
|